So, let’s start with some facts. Did you know:
- In 2003, approximately 31 percent of adults in the U.S. said they “believe in” astrology – that’s more than 67 million people
- In 2007, 41 million adults (1 in 5 Americans), purchased goods and services related to a “lifestyle of health, sustainability and holistic vision” with a total market value of approximately $209 billion. By 2011, the market has grown a whopping 69 percent to $355 billion.
- In 2011, 1,278,400 Americans list on their Facebook profile that they “like” astrology
Even a casual glance at those statistics should make it clear: there are millions of people around the world interested in astrology. That means millions of potential clients for astrologers and customers for astrology-related products.
Now compare these facts to this:
- In 2009, The Mountain Astrologer distributed 17,600 copies
- In 2009, the membership of ISAR, NCGR, AFAN, AFA, CVA, OPA and AYA totaled less than 3,000 combined
- Fewer than 500 astrologers in the U.S. claim to make astrology their full-time profession.
Do the math. Let’s say each one of those professional astrologers saw an average of 10 clients each week. Assuming no one ever took a vacation even to go to UAC, together, they could see 250,000 clients in a year. That still leaves an untapped market of millions of potential clients.
So, what are we doing wrong?
Over my years observing the astrology community, I’ve noticed that astrologers too easily fall into the traps of vanity and self-pity.
- Vanity (our public excuse): “Astrology is awesome, so if I’m not successful it must be because ‘society’ is against astrology.”
- Self-pity (our secret fear): “I don’t have any clients, so I must not be good enough/deserving enough/etc.”
But alas, as long as we wallow in either vanity or self-pity, we have no power to change our destiny.
Dare I paraphrase? The fault, dear astrologers, lies not in our stars, but in ourselves.
Astrologers need to look at the facts and not our fears. We need to be honest about how we are sabotaging our efforts. We must understand what is needed to make an astrology business successful, and learn how to get it. For example:
- We need to make a case for astrology in a way that speaks to what people desire
- We need to package our services and products in a way that appeals to customers desires
- We need to acquire the knowledge and tools to run small businesses effectively
- We need to write business plans that plot a roadmap for business success
The solution is simple, though implementing it is not necessarily easy.
If you are up for the challenge, Kepler College is offering a 10-week workshop just for you: “How to Build Your Successful Astrology Business.” Whether you are a seasoned professional or new to the professional practice of astrology, chances are you are wrangling with some form of these issues. (Heck, my professional background is in business planning and marketing, and building an astrology practice has been hard work for me too!)
We've brought together seven of the world’s most successful professional astrologers -- Eric Francis, Adam Gainsburg, Georgia Stathis, Susie Cox, Rick Levine, Benjamin Bernstein and Bob Mulligan. Each has shattered expectations and proven that it is possible to make a full-time living doing astrology. And they are willing to share the secrets of their success with us.
By the end of the workshop, you will have written a business plan for your own astrology business. You’ll have developed practical business tools you’ll need to prosper. And you’ll be part of a mastermind group that both cheerleads you as well as challenges your assumptions.
If you are ready and committed to becoming a successful professional astrologer, you won’t want to miss this class.