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Building Your Business

Building Your Business

Creating your own  business, whether for astrology or for another passion requires a mix of energy, enthusiasm, creativity, street smarts and some practical stratigic steps (you just can't escape that Saturn energy). 

Let’s face it, unless you are independently wealthy, if you want to sustain yourself as a holistic, astrological business owner, you have to earn money. Unfortunately, many holistic business owners shy away from financial discussions. In this article, we’re breaking the taboo.

A few months ago I heard a holistic practitioner arguing that a business plan is a waste of time. If you don’t need to make money from your business, that’s probably true. But, if you need to earn a living, business planning is one of the most essential ingredients for your success. A business plan outlines what clients and customers want, and how your business will meet those needs in a way that enables you to earn a living. If you can’t answer those questions for yourself, your business is far more likely to fail.

We live in a wondrous moment in history. We have more information at our fingertips than our ancestors could ever imagine. But limitless information is also a curse. Too much information leads to indecision, inability to focus and mental numbness. We’ve all seen the symptoms of information overload time and again in our clients and in ourselves.

Successful people are those who learn to harness information in a way that propels them toward the fulfillment of their definite chief aim. Last week we discussed the first step in this process: how to clarify your definite chief aim. This week we’ll look at the next step: creating the space in which to manifest your heart’s desire.

A large meteor strike on the Moon.

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