A few months ago I heard a holistic practitioner arguing that a business plan is a waste of time. If you don’t need to make money from your business, that’s probably true. But, if you need to earn a living, business planning is one of the most essential ingredients for your success. A business plan outlines what clients and customers want, and how your business will meet those needs in a way that enables you to earn a living. If you can’t answer those questions for yourself, your business is far more likely to fail.
We know there are millions of customers searching in the holistic marketplace for ideas, products and services to make their lives healthier, more meaningful and purposeful. Now let’s start to explore how we as holistic practitioners can tap into this marketplace to build successful and prosperous businesses.