A few weeks ago I attended a social gathering of holistic practitioners. The conversation drifted (as it often does in such groups) to how to “get more clients” and make a sustainable living.
My companions were compassionate souls who truly want to make a difference in the world. But as I listened, I could hear echoes of the shadow projections and fears of the business. Things like:
As we embark on the adventure of building a business, let’s start by scouting the terrain. By looking at the latest demographics and psychographics on the people we seek to serve, maybe we can begin to dispel these myths and begin our journey unafraid.